Watch the video “Sales Management.” Summarize the strengths and weaknesses of personal selling when compared to other forms of marketing communications. Discuss the role a sales manager plays in improving the overall performance of salespeople. In replies to peers, discuss whether you prefer personal selling or other forms of marketing communications and explain why.
View “Sales Management” from the GCU Academics – Business, located on the YouTube website.
THE REFERENCES NEED TO BE INCLUDED ALONG WITH THE LINKS.