View the video Understanding Research.

In this video, Dr. Phillip Zimbardo encourages us to be better consumers of would-be facts and theories. research and personalities, values, and talents. Jerome Frank is a research psychologist who discusses the ways that researchers influence and encourage participants in their studies. If we consider his comments and suggestions from a multicultural perspective, what else can we add to his views? Are there some omissions or oversights in his commentary that we find under the multicultural lens?  

Examples:

Avoid assuming cause and effect

Be aware of the confounding effects of small subject sample and subject sampling bias 

Beware of “science coated journalism” and “pseudo-science” based ideas

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