- Individual project, each student will be assigned a different Integrated Market Communications (IMC) Case
- Answers must be written in essay format, which means that you shall provide you opinion on each topic.
- Use official cover provided on Moodle. Clearly identify each question with its answer. PDF is mandatory.
o Analyzethefollowingelements:TargetGroup,CommunicationObjectives,USP,ReasonWhy,ToneofVoiceandIMCStrategy. o ProvideyouropinionontheexpectedperformanceofeachmediaanditsCPMefficiencies.
- Wordcount: 1,000-1,500
- Cover, References and Appendix are excluded of the total wordcount.
- Font: Arial 12,5 pts.
- Text alignment: Justified.
- The in-text References and the Bibliography have to be in Harvard’s citation style.