Individual project, each student will be assigned a different brand (Moodle document). Students may consider their brand from a global perspective or from their own country’s perspective. The assigned brand is Apple and the product is iPad 

Use official cover provided on Moodle, table of contents and introduction. Each question should be clearly identified as a headline and answered as a separate section of the paper.


  • Describe your brand’s Marketing Mix
  • Select a commercial from you brand and analyze if it’s a good or bad commercial taking into consideration the tools that we had been studying in class.
    (Remember to include the commercial in the document).
  • Wordcount: 1000- 1500
  • Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
  • Font: Arial 12,5 pts.
  • Text alignment: Justified.
  • The in-text References and the Bibliography have to be in Harvard’s citation style.

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