Sales Strategy, Customer Relationship Management (CRM), and Analytics In Unit VII, you will complete part of a marketing plan by creating the sales

Sales Strategy, Customer Relationship Management (CRM), and Analytics

In Unit VII, you will complete part of a marketing plan by creating the sales strategy (including CRM and analytics) and channel strategy for your entrepreneurial venture.

As a reminder, keep the plan realistic and feasible. You have limited resources as an entrepreneur, including financial limitations. Create a sales and channel strategy with these limitations in mind.

The Unit VII submission should include the following sections:

Sales Strategy, CRM, and Analytics

Channel Strategy

Assignment Instructions

For the sales strategy section, consider the following elements:

Type of sales force needed (e.g., inside vs. outside, transactional vs. solution, direct vs. indirect, territories vs. industry verticals, etc.)

Size of sales force

Location of sales force (HQ-based, virtual, etc.)

Sales compensation (e.g., salary, straight commission, salary + commission, etc.) ·

Recruiting, hiring, training, and retention

Type of sales methodology to be used

Quotas, goals, and objectives

Measurement and control

For the CRM section, include a recommended CRM, the capabilities it offers, the estimated cost of the system, and the rationale for why this is the best selection for the venture. In addition, detail the analytics that will be important to managing your marketing and sales efforts.

For the channel strategy section, be sure to do the following:

Describe, in detail, the role each of the five primary activities of the value chain will play in your channel strategy (inbound logistics, operations, outbound logistics, marketing and sales, and service).  

Justify the specific intermediaries that will be used in the channel strategy, and explain how they will add value within the value chain.

Explain areas within the value chain where you believe opportunities can be exploited to increase value for the consumer and, thereby, create a competitive advantage.

Discuss whether you would choose traditional marketing or entrepreneurial marketing. What techniques will you use to grow brand value?

This part of the marketing plan should be no less than three double-spaced pages, and the response should be substantive and fully address the project requirements.

Please write objectively from the third person point of view. Avoid writing in the first-person voice (e.g., I and me) and second-person voice (e.g.,  you and your). In addition to serving as an internal road map, the marketing plan may be presented to investors or financial institutions, so writing in a professional and objective voice is important.

Academic work should always be supported with credible sources. You are expected to perform extensive secondary research as you complete the various elements of this plan. This deliverable should be supported with at least three credible sources. You should complete this project with the same due diligence you would use to reduce risk for your own entrepreneurial venture.

Please use APA formatting and style guidelines (i.e., indentations, spacing, font, citations, references, etc.).

Please use section headings and subheadings that align with the plan requirements. This will serve as an outline to ensure you complete all requirements, and it makes a professional presentation.

Finally, please review the grading rubric so you are aware of all the grading criteria.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Develop a strategic plan for Walmart and share it with stakeholders. Create a 11- to 13-slide presentation for key stakeholders to solicit their approval

Develop a strategic plan for Walmart and share it with stakeholders. Create a 11- to 13-slide presentation for key stakeholders to solicit their approval of your strategic plan. Address the following in your presentation:  An introduction with mission and vision statements Core values, ethics, and social responsibility principles Analysis of the company’s: Internal environment

Competency 1: Evaluate sustainable competitive advantages for Walmart through SWOT analyses. This reflection activity is comprised of two sections,

Competency 1: Evaluate sustainable competitive advantages for Walmart through SWOT analyses. This reflection activity is comprised of two sections, collectively totaling a minimum of 500 words. Complete your reflections by responding to all prompts. Strategic Management Process The strategic management process is key to the leadership of a company. Discuss the difference

Assessment Details Step 1: Choosing a Company Evaluate Walmart’s sustainable competitive advantage using the SWOT analysis technique. Continue to Step 2:

Assessment Details Step 1: Choosing a Company Evaluate Walmart’s sustainable competitive advantage using the SWOT analysis technique. Continue to Step 2: SWOT Analysis. Step 2: SWOT Analysis Write a 700- to 1000-word modified SWOT analysis that includes the following: An introduction with a detailed description of the company A SWOT analysis diagram that includes

Reflection 2 – Develop business strategies to create sustainable competitive advantage for Walmart. This reflection activity is comprised of two sections,

Reflection 2 – Develop business strategies to create sustainable competitive advantage for Walmart. This reflection activity is comprised of two sections, collectively totaling a minimum of 500 words. Complete your reflections by responding to all prompts. This competency focuses on external environment scanning and strategic choice and evaluation.  Factors Influencing Strategic

Reflection 3 – Justify an organization’s strategic plan to gain stakeholder support.  This reflection activity is comprised of two sections, collectively

Reflection 3 – Justify an organization’s strategic plan to gain stakeholder support.  This reflection activity is comprised of two sections, collectively totaling a minimum of 500 words. Complete your reflections by responding to all prompts. This competency focuses on the creation of an implementation plan and associated change management. Examining

 Assume a r.v.  >0 in a probability space ( , , ) with  (*) and survivalfunction /  ( )(*).Let  (*) be the tail quantile function of  , show that for

 Assume a r.v.  >0 in a probability space ( , , ) with  (*) and survivalfunction /  ( )(*).Let  (*) be the tail quantile function of  , show that for any pin(0,1), wehave /  ( )( (1 ))≤ .Show that the first two definitions of the SOC (secondary order condition),i.e. (**1) and (**2) are equivalent.Given  →0, prove the following with given fact that  . (1(/

1) Explore in-depth your interest in Gerontology; 2) Demonstrate expertise in that specific area in Gerontology. Ask a question that pertains to

1) Explore in-depth your interest in Gerontology; 2) Demonstrate expertise in that specific area in Gerontology. Ask a question that pertains to Gerontology, then provide “an answer” using empirical results from professional publications. Peer-reviewed literature from other scientific domains may be used (e.g., developmental psychology, personality/social psychology, health, community, medicine

The aim of this exercise is to estimate the factors that determine the total energy consumption of individual households, which is measured in British

The aim of this exercise is to estimate the factors that determine the total energy consumption of individual households, which is measured in British Thermal Units (BTU). Our cross-sectional sample for the year 2015 includes 5686 households, and for each household, we will consider the following variables:Endogenous variablelog(TBTU) The logarithm of total household energy consumption (in BTU) in 2015Explanatory variablesEASST

Assume (x,Y) is a continuous bivariate random variable with the joint probability density function (PDF):

Assume (x,Y) is a continuous bivariate random variable with the joint probability density function (PDF): f_(x,Y)(x,y)={(0.5,|x|+|y|<1,),(0, otherwise. ):} Here, |z| is the absolute value of z : |z|={(z,z>=0,),(-z.,z<0.):} (a) Find the marginal PDF of x . (b) Define Z=x+Y . Find the cumulative distribution function (CDF) of Z . Name the distribution of Z and its parameters. (c) Now define W=|x|+|Y| . Find the CDF of W . Find the mean E(W) . This Assignment has been