- Option 1: Imagine you are creating a new and innovative company in the automotive or health/wellness industry.
- Option 2: Use a company you are interested in from the automotive or health/wellness industry.
Write a 3–5 page business report in which you:
- Identify which option you chose and indicate the products and/or services the company provides.
- Describe the ideal qualities and characteristics of the company employees in terms of creating a creative and innovative culture.
- Describe the ideal background and experience needed for company leaders to foster a culture of creativity and innovation.
- Identify the two most important leadership qualities and characteristics the employees should have to be effective leaders.
- Discuss the ideal organizational culture and how it would foster creativity and innovation among employees.
- Use at least three quality resources in this assignment. Note: Wikipedia and similar websites do not qualify as quality resources