First Part – Has to be completed the following in the Excel template given.

Part I- SWOT Matrix

  • Follow guidelines provided in Chapter 6 of the David text to learn how to complete a SWOT Matrix. Use your Strategic-Planning Template to develop a SWOT Matrix for your company.
  • Include two strategies in each of the four (SO, ST, WT, WO) quadrants. Be specific regarding your strategies, avoiding generic terms such as forward integration. Include notation (for example, S4, T3) at the end of each strategy. Utilize the research you have completed on your selected case to date, including the company’s most recent quarterly report as given at the corporate website.

Part II- BCG Matrix

  • Follow guidelines provided in Chapter 6 of the David text to learn how to create a BCG Matrix.
  • Use your Strategic-Planning Template to develop a BCG Matrix for your company. Use your selected company’s most recent year-end financial data, and other information acquired earlier to assist you.
  • Fill in the left Division column of the table with your selected company’s divisions/segments (or whatever terminology applies to your particular company/industry). See an example of Coca-Cola in Chapter 1, and review Table 10.2 in the Colgate-Palmolive case. Utilize the research you have completed on your selected company to date and find information to fill in all the cells in your data table from Chapter 1.

Part III- IE Matrix

  • Follow guidelines provided in Chapter 6 of the David text to learn how to create an IE Matrix. Specifically, use the information and instructions in LO 6-6, Figures 6-10, 6-11, and 6-12 in the David text to assist you.
  • Use your Strategic-Planning Template to develop an IE Matrix for your company.Submit all parts of the assignment as one deliverable.
    Be sure to cite three to five relevant and credible sources in support of your content. Use only sources found at the GCU Library, corporate websites, or those provided in Topic Materials.
    This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
    While APA style is not required for the body of this assignment, solid academic writing is expected, and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

Part 2: Use the work you completed for Parts, I, II, and III for this assignment.

Write a 600-word analysis of the significance of the three Matrices regarding their relevance for strategic planning. Describe the key information for each of the three matrices and how information from each will influence recommendations for strategic plans to improve the position of the company.

Without prematurely determining and formalizing strategic goals and objectives, begin thinking about possible strategies to capitalize and add value to the organization based on the analysis of this information.

Be sure to cite three to five relevant and credible sources in support of your content. Use only sources found at the GCU Library, corporate websites, or those provided in Topic Materials.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required

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