Explain the vertical integration options and directions for the following providers: (a) a major academic medical center such as the University of Iowa, (b) a five-person general surgery group, and (c) a manufacturer of durable medical equipment.  

At least 250 words    

APA Format    

At least 2 references    

One reference can be from the textbook.   

Textbook: Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett Publishers    

The refence for that textbook is:   

Berkowitz, E. N. (2017). Essentials of health care marketing

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