Describe the difference between a vision statement and a mission statement. What is the purpose of each statement? Provide an example of a strong vision and mission statement used by an organization today. What qualities do these have that make them strong statements?

Describe the attributes that make a vision meaningful to stakeholders. Discuss why a vision may need to change.

Discuss the importance of communication during organizational change. Describe two effective communication strategies for communicating change that are relevant to internal and external stakeholders.

Describe the four skills involved in effective communication described in the textbook. Discuss which skill you need to better develop, and how you will develop this skill to improve as a professional in your field.

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