Choose one of the products listed above and review the information on it.  Then assume you are the brand manager for that product and the Senior Vice President for Operations asks you the following questions?

  1. What phase of the Product Life Cycle is this item in and how do you know this?
  2. What can we expect to happen in the next few years regarding sales for this item?
  3. What type of consumer does this product appeal to and why?

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