CASE STUDY

Review the Module 2: Assignment: Case Study (See Casper Case Study WORD document attached. You will also find it in the HANDOUTS section off the main page) and respond to the following questions through a cohesive 500 – 1000 word paper in APA (latest edition) format:

  1. How is Casper’s Dreamery meeting customers’ service needs?
  2. How do these nap sessions help promote Casper’s products?
  3. List three sources that you could use to research market demand for Casper’s products.
  4. Based on your research, do you think the expansion of Dreamery to more cities will be successful? Why or why not?

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