Case study 12.1: Leadership Perspective at Chobani Neck et al.

 Case study 12.1: Leadership Perspective at Chobani Neck et al. Chapter 12

SEE ATTACHED DOCUMENT FOR QUESTIONS TO BE ANSWERED

Introduction

What makes a great leader? What directions from a position of influence increase the likelihood of successful attainment of goals? Looking closely at Chobani’s leadership, under Turkish immigrant Hamdi Ulukaya, clearly a set of specific attributes cannot define a great leader. Rather, successful leaders are defined by what makes them different from everyone else. Chobani’s story is that of a fairy tale. What started as an immigrant’s risky venture has become a market-consuming conglomerate worth billions of dollars. Opening his own wholesale feta cheese plant in 2002 after tasting the inferior local American cheese, Ulukaya developed his small local plant’s operations with a vision to deliver a product that was simply better than that currently available to consumers.

 Directions

Following a careful review of the assigned course materials for this unit, read Case Study 12.1: Leadership Perspective at Chobani in the Neck et al. textbook. The case is in Chapter 12. Then, draft a formal academic composition in which you respond to the questions posed at the end of the reading.

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