Assignment Content

  1. Research the ethical issues that may be encountered in marketing and designing a product as well as in conducting market research.

    Prepare an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker notes or audio.

    Include the following in the presentation:

    • An introduction slide
    • Ethical issues businesses may face in the market research process
    • Ethical issues businesses may face in setting the price and promoting the product
    • Ethical issues a business may face in a global setting and how they differ from domestic concerns
    • A conclusion slide
    • A references/citations slide
    • Must cite properly and not “paraphrase” too much!
    • APA Style

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