Assessment Brief:

Write a report on an agreed REAL case study business covering the following points:

  1. How entrepreneurial is the business currently
  2. What are the projections for the business as it is currently operating
  3. How could the business be more entrepreneurial
  4. What are the projections for the business if it were to operate according to the proposals made.

The key areas of focus for Report 2 include the below areas covered in the module and the report should present a more complete and in-depth analysis of the business although you do not have to cover all these areas.

  • Leadership
  • HR, Teams and Diversity 
  • Risk and Opportunity
  • Creativity and Innovation
  • Finance
  • Operations
  • Marketing
  • Strategy

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