After reading chapter 8 & 9 from the attached text book answer the below questions based on the understanding. Minimum 2 pages assignment and APA format must. Strictly no plagiarism 

 

  1. Franchising is widely used in the casual dining and fast food industry, yet Starbucks is quite successful with a large number of company-owned stores. In 2019 Starbucks had more than 8,500 company-owned stores in the United States. How do you explain this difference? Is Starbucks bucking the trend of other food-service stores, or is something else going on?
  2. Given the poor track record of M&As, what explains the continuing trend for mergers and acquisitions in many industries? What steps can a firm take to improve the chances of successful M&As

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