A successful startup company ran into a problem when reports from the company’s financial accounting system seemed to indicate that certain segment of the operation were losing money because of increasing costs, although the founder/CEO could not be sure. “The traditional income statement is not too useful in assessing the problem,” he noted. “Also, my gut feeling is that we are not dealing with the best suppliers in terms of quality of goods, delivery reliability, and prices.” Additional complications were caused by an increasingly competitive marketplace. The founder/CEO’s background is marketing, and he appeared somewhat puzzled on how to proceed. The company’s CFO would be an obvious asset in terms of addressing these problems. Unfortunately, she knew her numbers but lacked key knowledge of general business operations.

Evaluate the statement of the CEO and provide an example: “Data analytics is the opposite of gut feeling.” (300 word minimum. Please review the sample substantive discussion post for maximum points).

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