1) Discuss what is meant by resources and capabilities and

1)   Discuss what is meant by resources and capabilities and the difference between them.  Further discuss what is meant by a firm’s core capability. 

2) read “mobileye” article, and:  

Assess how Mobileye can mitigate:

a. the threat of imitation

b. the threat of substitution

c. the treat from suppliers

d. the treat from buyers 

e. the threat of market saturation

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